Barbie takes over London as major landmarks get huge pink makeover for European premiere

Virgin Radio

12 Jul 2023, 13:44

Credit: Getty / Twitter (@al3xhughes)

The Barbie press tour has officially landed in London, and some of the capital’s biggest landmarks have had a Barbie Land makeover!

Ahead of Margot Robbie and Ryan Gosling’s arrival for the pink carpet at tonight’s (12th July) European Premiere of Barbie, the likes of the London Eye and Tower Bridge have styled out a brand new look especially for the event. 

London’s black cabs have even been ‘Barbie-fied’ with bright pink imagery, so expect to see Barbie (and just Ken) riding around the City, as well as huge billboards with eye-catching blush colours. 

The first landmark to get a taste of Barbie World was Tower Bridge, which received its very own hot pink Tardis, perfect for an incoming Doctor Who!

The beloved BBC franchise even got in on the fun, sharing a photo of the unmissable set-up with the caption: “Come on TARDIS, let’s go party.”

While it might seem rather random, there is some logic behind the inclusion of a 60-year-old sci-fi series. Incoming Doctor Ncuti Gatwa will appear as one of many Kens in Barbie before embarking on his Tardis journey. 

Meanwhile, the infamous Barbie car made its way down to the London Eye, which will no doubt capture the attention of those on the dizzyingly-high attraction. 

Finally, who can skip out on including a brilliant pink pun? Well it seems that the whole of Barbican has had the Barbie treatment too, with the Underground signs taken over by rose-coloured lettering to indicate that you have just arrived at ‘Barbie-can’.

According to Variety, the star-studded cast of Barbie are even upping the pink factor later on, with more landmarks expected to turn 'Barbie Pink' at 9:30pm following the screening. 

Speaking to the publication about the incredible pink explosion across London, Alexandra Lewis, SVP for Marketing at Warner Bros, said: “Barbie is one of the most highly anticipated films of the year and we’re proud to be partnering with Visit London to create a unique cultural moment for the film: turning the city pink!

“We’re thrilled to be able to provide the general public with a chance to celebrate the film’s upcoming release in such a fun way and visit iconic landmarks in what will surely be a night to remember.”

Keep an eye on for all the latest from the Barbie European Premiere tonight and tomorrow (13th July)!

Barbie is out in cinemas from 21st July.