The Apprentice's Virdi Mazaria opens up about 'staying in touch' with Lord Sugar

Virgin Radio

15 Mar 2024, 12:28

Virdi Mazaria and Lord Sugar on The Apprentice

Credit: BBC

The Apprentice star Virdi Mazaria has revealed whether he’s been “staying in touch” with Lord Sugar as he promised.

Spoilers for The Apprentice episode seven below!

Speaking with after he was fired from the show by Lord Sugar following his seventh successive loss (out of seven), the DJ and music producer explained that he hasn’t been back in contact with the business tycoon yet - but is planning to keep to their bargain in the future.

“At the moment, we haven’t really spoke or anything,” Virdi admitted. “But for me, I am on my own path and I’m ready to take it onto the next level. And when something does make sense, I definitely will get back in touch for sure.

“This won’t be the last you see of myself and Lord Sugar,” the businessman teased.

One potential opportunity for Virdi to get back in touch with the formidable business expert may come from his latest venture, the digital marketing agency Aventus Social, which launched earlier today (15th March).

Despite not having the best success alongside his teammates on The Apprentice, Virdi still enjoyed his time on the reality TV competition. “I always had to take a positive spin out of everything. Losing every week, I started to say to myself: ‘Right, you’re not really losing unless you’re getting fired,’” he revealed.

The contestant also found that his fraught few times in the boardroom paid off for building his relationship with Lord Sugar. “I think I've got to credit me losing seven times in me building that special connection [with him],” Virdi said.

“At the end of the day, it starts with 18 candidates and to be remembered like I was, after to the first episode… I feel like I put a statement across. May have not been in the best way - but in somewhat of a way for him to remember me.”

The musician also explained why he has no regrets from his time on the show. “I feel like in the process, a lot of people try not to get fired, rather than try to actually win,” he shared. “Whereas I was trying to do things to win. I was trying to do things to make sure I can show Lord Sugar I am his perfect business partner.”

The Apprentice continues on BBC One and BBC iPlayer every Thursday from 9pm.