M&S has launched new Percy Pig Cake Jars

Virgin Radio

14 Jul 2021, 15:49

M&S have pulled it (well, Percy) out the bag yet again. The store now has new Percy Pig Cake Jars to get our snouts around. Announcing the new must-have snack, M&S told its customers about the sweet drop.

They wrote: "*ANOTHER PERCY ALERT* - stop what you’re doing - it’s Percy Pig in a Jar!

"Out today and ready to slot perfectly into your busy life. Take him to a picnic, give him to a friend... have him as the favours on your big day - the options are endless!

"A jar of layered, cakey, percy-licious jammy goodness awaits you."

They told fans: "Fuel your cake jar obsession with our NEW @official_percypig cake jar! Tip: we guarantee these will sell out in record time, so get one in store now. Head to our Instagram stories to try out Percy's new AR filter."

Snack gurus Newfoodsuk wrote on social media: "OMG guys M&S have done it again! This new Cake Jar is insane, Percy Pig heaven!

"The flavours are spot on, the Percy Pig frosting works so well with the sponge, sauce and jelly pieces! These are officially out at M&S £4 each!"

Percy fans commented in their droves and wrote: "This is not a drill."

One questioned: "Why didn't I see this today?"

While another sweet-toothed user simple penned: "Need."

Made with Madeira sponge, layered with raspberry jam, raspberry jelly pieces, fruity buttercream, it's finished with freeze-dried raspberries and, of course, the star of the show himself, Percy.