Marcus Rashford features in Aldi’s new Christmas advert

Virgin Radio

11 Nov 2021, 10:21

Credit: Aldi

Credit: Aldi

The Christmas ads are coming thick and fast, and the latest one to land features two stars and the very welcome return of Kevin the Carrot.

The animated clip is Aldi’s own take on Charles Dickens’ classic tale A Christmas Carol, which focuses on the story of Ebanana Scrooge who, as you might have guessed, is a banana.

Scrooge is a right old misery who hates Christmas and, in keeping with the Dickens story, is visited by the Spirit of Christmas, who is none other than Kevin The Carrot, with a very fetching beard. 

Kevin flies Ebanana through the skies, passing a certain “Marcus Radishford”, who is voiced by the England striker. The Spirit points out to Ebanana the value in being kind, saying: “Look, there’s Marcus Radishford. He’s always helping children.” The real Marcus was awarded an MBE by the Duke of Cambridge this week, in recognition of his campaign to support vulnerable children.

In the advert, Marcus says: “Merry Christmas Kevin,” before the carrot and banana continue their journey, which leads Scrooge changing his ways. 

If you have read the Dickens story, or if, like us, you watch The Muppet Christmas Carol every single year, you’ll know that things end happily in the story. In the Aldi ad, Ebanana turns up at Kevin’s house with a Christmas pudding.

As the advert comes to an end, its narrator - movie star Jim Broadbent -  says: “The moral of the story? The answer you’ll find... for you to be happy, you need to be kind.”

Aldi has pledged to donate 1.8 million meals to families over the festive period. 

Aldi UK marketing director Sean McGinty said: “Christmas is a time for hope, and we're privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.

“At the same time, it wouldn't be the festive season without Kevin the Carrot on our TV screens, and we're thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.”

The supermarket chain works with Neighbourly, which links businesses to charitable organisations in local communities, to donate its surplus food to local causes. Neighbourly chief executive Steve Butterworth said: “We're delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.”

He added: “These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”