New music dating app POM matches couples based on the music they listen to on their phones

Virgin Radio

6 Oct 2021, 15:45

We've heard of the power of love. Now it's the turn of the Power of Music. POM is the latest app to get singletons matched up with their ideal partner based on their tune tastes.

The app analyses the songs people listen to via Spotify or Apple Music libraries and provides suggestions for dating while matching couples up. Six personality questions are asked in order to create a ‘profile’ of the person with a little help from their music library.

On POM's website, the company says: "We harness the Power of Music, channeling it into an exciting, inclusive app to deliver genuine, meaningful connections based on a shared love of the same music.

"In a dating scene dominated by swipe-lefts and swipe-rights, we like to do things differently.

"POM matches users based on their music history and emotional responses.

"We use this submitted data to curate a perfect end-to-end dating and social experience."

Launched last month with the aim of making "meaningful connections" through music - not just appearance - 25,000 people have already signed up to its waiting list.

Pom says: "Dating apps have become bland and similar. They only serve one purpose, keeping you on the app.

"Dating is about the real connections, the face to face experiences and magic of emotion."

Co-founder by Vihan Patel said: "It became apparent that people behaved very differently depending on what type of night it was, a rock music or R&B-themed night for not example.

"This influenced what they wore, what drinks they bought, and how they interacted with one another."

He added: “Matching people based on musical and psychological compatibility rather than on physical attraction is the way forward in the online dating world.

"I’m so excited to launch POM and to help music lovers find love.

"We’ve been blown away by the initial interest so far.”