Instagram introduces Private Story Likes so users can send a heart emoji to 'clean up' DMs

Virgin Radio

15 Feb 2022, 14:10

Credit: Instagram / Twitter

Finally, the social media gods have answered our prayers. Now, the Private Story Likes tool lets you respond to people's stories with a heart emoji, rather than an annoying direct message.

Adam Mosseri, head of Instagram, said: "The idea here is to make sure that people can express more support for each other, but also to clean up DMs a little bit."

In a video shared on Twitter, Mosseri explained: "We're rolling out Story Likes – the ability to like any story you see on Instagram.

"Now as you go through Stories, between 'Send Message' and that little paper airplane, there will be a heart icon.

"If you tap on it, it'll send the author of that story a like, and that like will show up in the viewer sheet, not in your DM thread with them.

"So you can do so without worrying about cluttering up your messages."

He added: "I said at the beginning of the year that messaging was a key priority for us, and a big piece of that is focusing DMs on the conversations between you and the people you care about."

Talking about bringing back the much-requested chronological timeline to the feed, he explained: "We want people to have meaningful control over their experience.

"We've been experimenting with Favourites, a way for you to decide whose posts you want to see higher up, and we're working on another option to see posts from people you follow in chronological order."