BBC Eurovision and management company responsible for selecting acts end partnership

Virgin Radio

1 Aug 2023, 15:13


TaP Music have ended their BBC Eurovision partnership, but remain “so proud” of Sam Ryder and Mae Muller.

The music management company behind artists like Lana Del Rey and Ellie Goulding, will no longer be responsible for helping the BBC choose the UK's representative for the Eurovision Song Contest when it returns in 2024.

Over the past two years, TaP has played a crucial role in selecting the acts sent from the UK to the Eurovision stage, including Sam Ryder and Mae Muller.

In an Instagram post, TaP expressed their pride in Sam and Mae, stating: "We are thrilled that Eurovision in the UK has a bigger and wider audience than ever before and to have been part of the UK hosting it in Liverpool with Ukraine this year was an incredible moment for us, showing the unifying power and importance of popular culture.

"We're so proud of Sam and Mae for representing the UK so wonderfully and are enjoying watching their careers flourish as a result.

“It’s been brilliant working with the BBC this last two years, but for now, we think it is time to pass the baton back. We wish the BBC the best of luck with ongoing success and continuing to build the excitement and audience in the UK.”

While their collaboration with the BBC was a powerful pairing, having been able to steer Sam Ryder to second place after years of the UK finishing in the bottom five, TaP Music has decided to pass the baton back for now.

The decision comes just months after Mae Muller finished 25th in the grand final in Liverpool.

When the BBC initially announced the partnership with TaP ahead of Eurovision 2022, Ben Mawson, TaP's co-founder, had expressed excitement about reflecting and celebrating the rich, diverse, and world-class musical talent of the UK.

Dua Lipa, who was represented by TaP at the time, even supported the new selection method, saying: "I'm a proud Brit whilst also being a proud Kosovan. I'm happy to lend my manager to the cause. I'll be cheering them on!"

Suzy Lamb, Managing Director for BBC Studios, also expressed excitement about the collaboration with TaP Music, acknowledging their expertise in managing world-class artists and finding international hit records.

While the move by TaP Music to end their partnership with the BBC was not entirely surprising, as they had initially agreed to work together for a year, it marks the end of a successful collaboration that began in 2021 and was extended due to Sam's unexpected success.

As of now, there is no word on whether the BBC will seek the help of another outside talent agency or return to an internally-driven process for selecting the UK's Eurovision entry for next year.

Following the victory of Swedish pop sensation Loreen with "Tattoo" in Liverpool, the Eurovision Song Contest 2024 will take place in Malmo, Sweden, next May.