Roger Daltrey is selling his own champagne to raise money for charities hit by pandemic

Virgin Radio

25 Mar 2021, 15:33

Fancy some fizz for a good cause?

Now you can have a tipple and know that you've done some good.

The Who's Roger Daltrey is raising funds for his cancer charities with his own brand of champagne. 

It's a multiple award-winning, limited edition, own-brand  Sounds swish!

He produces the champers in partnership with Eminent Life.

Daltrey is a patron of the UK’s Teenage Cancer Trust. In addition, he also co-founded Teen Cancer America alongside bandmate Pete Townshend.

All profits from sales of this special champagne will be donated to the charities.

Many charities have suffered over the pandemic due to a lull in fundraising opportunities thanks to lockdown.

Sadly, 14 Teenage Cancer Trust concerts have been cancelled due to the pandemic, and they're a key source of fundraising income for the important work these charities do.

The bottle itself is stylish too, stamped with Daltrey’s signature, alongside the band’s iconic ‘bullseye’ logo.

Daltrey says in a statement: “I am very excited to have the opportunity to express my passion for Champagne through this limited edition cuvée. I hope you enjoy it as much as I do."

Eminent Life founder and CEO, Jerome Jacober says: "We are delighted to be celebrating half a century of rock’n’roll for one of music’s most iconic bands, by producing a limited edition premium champagne. We’re thrilled with its success so far and the much-needed money it is raising for Roger's charity, Teen Cancer America and Teenage Cancer Trust.”

Champagne Cuvée Roger Daltrey

 is available worldwide from 

A bottle will set you back £95 with proceeds going to charity.

 If you know a major fan of The Who, why not treat them to a bottle with two bespoke, stemless champagne glasses featuring the band’s bullseye logo for £125.

Who doesn't love fizz,and now it's for a great cause.