Mattel set to turn 45 toys into movies following hype for new Barbie starring Margot Robbie

Virgin Radio

4 Jul 2023, 11:07

The incoming Barbie movie is just the start for toy giant Mattel who has 45 movies in development based on their brands. The film, which stars Margot Robbie as the leading lady, struts into cinemas on July 21.

According to The New Yorker, Mattel has surplus films in development including Daniel Kaluuya's Barney the Dinosaur, a Hot Wheels film with J.J. Abrams, American Girl, Magic 8 Ball, Major Matt Mason, Matchbox, Masters of the Universe, Polly Pocket, Rock 'Em Sock 'Em Robots with Vin Diesel, Uno and View-Master, lead by Mattel Films.

The green light for the movies will depend on the success of the much-anticipated Barbie at the box office which has been rated a 12A.

Barbie stars Australian actor Robbie as the titular character. Ryan Gosling will appear as her on-screen boyfriend Ken, and the cast also features Elf star Will Ferrell, Superbad’s Michael Cera and Sex Education’s Emma Mackey.

“If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you”, the trailer says.

The movie sees Barbie and Ken taken out of their shiny day-to-day life in Barbie Land and having to fend for themselves in the 'real world'.

The synopsis reads: "Barbie and Ken are having the time of their lives in the colourful and seemingly perfect world of Barbie Land.

"However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans."

Read here about Barbie's Greta Gerwig directing two Narnia movies for Netflix.