Coca-Cola has just released a new 'dream-flavoured' drink

Virgin Radio

15 Aug 2022, 14:59

The new dreamworld cola

Credit: Coca-Cola

Ever wanted to bottle up your biggest dream? Coca-Cola has just done that!

The drinks company have just released their brand new flavour called ‘dreamworld’ which supposedly has ‘technicolour tastes and surrealism of the subconscious’.

The dreams flavour is out now and part of the Creation series, which is targeted towards Gen-Z, with other flavours including ‘byte’ and ‘starlight’.

This new Creation series isn’t just a drink, it’s also an augmented reality music experience, accessible via a barcode on each can. 

Cola’s ‘byte’ drink came out in May in a nod to gamers and allegedly tastes like pixels, so we’re obviously very curious at what dreams could potentially taste like. 

On the ‘byte’ drink, Oana Vlad, Coca-Cola's senior director of strategy, told CNET at the time: “What I find especially exciting about this Coke Creation is the intentional air of mystery in defining the taste of a pixel.

"We know that any new Coca-Cola Creations expression will provoke debate and curiosity, which we welcome."

Meanwhile, Coca-Cola announced they were revamping the lids on their bottles in a bid to encourage recycling. 

Back in May, the new versions of the lid were added to the 1.5 litre bottles of Fanta, Coca-Cola Zero Sugar and Diet Coke in Scotland.

The company was aiming to complete the roll out for all plastic bottles across the range by early 2024.

The new design means you'll no longer risk dropping your lid when drinking.

Coca-Cola Great Britain general manager Jon Woods says: "This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind."